About Us
Our Story
Juggling the delights of family life with the demands of running a business, founders Jonathan and Diane Schaffer know a thing or two about keeping little minds occupied. “Like every parent, we wanted our children’s childhood to be magical. Young minds work in mysterious but wonderful ways. At Plum® we’re all about creating the tools to let their imaginations run wild.
Playgrounds aren’t what they used to be yet activity play is so vital to a healthy and happy start in life.
From launching our first toy 35 years ago to now, it’s been quite a journey, but I like to think we’ve picked up a few learnings on the way. We’re passionate about designing and manufacturing toys that look great, are super safe and have that all-important fun factor!”
FOUNDERS
JONATHAN & DIANE SCHAFFER
Let the fun begin!
This little boy is now our Managing Director, Paul Schaffer
At Plum® we want play to inspire thinking, creativity, imagination, understanding and most of all to be fun. Our philosophy is to create a world which is rich in every play possibility, where products are reassuringly safe, great quality and are kind to the environment.
Plum Play® let kids rediscover the magical world around them and throughout their childhood experience a ‘life at play’.
Managing Director
Paul Schaffer
Let the fun begin!
Plum Play About Us
The benefits of healthy active play are profound as children grow and begin to develop their physical skills, self-confidence and make sense of their surroundings. Plum® activity toys nurture curiosity and creativity in a safe and fun environment, allowing children the freedom of play and you the parent peace of mind.
