Our Story

Juggling the delights of family life with the demands of running a business, founders Jonathan and Diane Schaffer know a thing or two about keeping little minds occupied. “Like every parent, we wanted our children’s childhood to be magical. Young minds work in mysterious but wonderful ways. At Plum® we’re all about creating the tools to let their imaginations run wild.

Playgrounds aren’t what they used to be yet activity play is so vital to a healthy and happy start in life.

From launching our first toy 35 years ago to now, it’s been quite a journey, but I like to think we’ve picked up a few learnings on the way. We’re passionate about designing and manufacturing toys that look great, are super safe and have that all-important fun factor!”

FOUNDERS
JONATHAN & DIANE SCHAFFER

Let the fun begin!

This little boy is now our Managing Director, Paul Schaffer

At Plum® we want play to inspire thinking, creativity, imagination, understanding and most of all to be fun. Our philosophy is to create a world which is rich in every play possibility, where products are reassuringly safe, great quality and are kind to the environment.

Plum Play® let kids rediscover the magical world around them and throughout their childhood experience a ‘life at play’.

The benefits of healthy active play are profound as children grow and begin to develop their physical skills, self-confidence and make sense of their surroundings. Plum® activity toys nurture curiosity and creativity in a safe and fun environment, allowing children the freedom of play and you the parent peace of mind.